Internal Communication is Crucial Since Covid: Video Content is the Only Way to Flatten the Curve

According to Workforce, 60% of companies don't have a long-term communications strategy: are you doing enough to convey the mission statement to your employees?

A recent Gallup statistic revealed that since the beginning of the covid pandemic, remote work in the U.S. has increased from 31% to 62%. Although there may be a lot of benefits to working from home, this is not great news if you are trying to grow your business and convey clear mission statements to your employees. When you couple these stats with the 60% lack of long-term communications strategies, then the discrepancy is apparent. People are working from home, and you need to get their attention with a screen to get anything done.

Videos Make it Stick

If you want your employees to feel like they are being attended to, part of something big, or simply just want to convey a message to them, consider the following. According to Ragan, 75% of employees are more likely to watch a video than reading text, and that's what Publishares quickly began doing a lot of since the pandemic.

Before Covid, a lot of the work we did was aimed more towards the external communications strategies of our customers. We made videos, created blog articles, and edited existing content our customers created. We still do that, but initially, to our surprise, there were a lot of companies who came to us for internal content creation. Where were they before? Why were they coming to us now? We did our research and decided that video content was the best route to pursue the impact these customers wanted to attain with their internal audience.

Happy Employee, Happy Life

According to McKinsey & Company, there is a 20 to 25% increase in productivity in companies where employees are connected with one another. Connected employees are crucial to company productivity, and before Covid, this was much easier to do. Even the simple gestures of having coffee together in the morning made a big difference in employee productivity. Now that a team coffee break is no longer an option, the socialized community experience must be re-imagined.

74,72, and 13

These three numbers are crucial to understanding what to do. Let's start with the first one.

According to tribal impact, 74% of employees feel like they are missing out on company news. They do not know what is happening beyond the narrow list of personal tasks. This stat is dangerous. Publishares understood that we could turn this number around. But the buck doesn't stop here. We've worked with companies like Bank Hapoalim, The Jewish Agency, and Fiverr to help create internal blog content that makes an impact and facilitates a community atmosphere.

72% of employees do not understand the company strategy of their organizations, and only 13% are actively using an internal communications program. These numbers support the fact that everyone is busy now from home, and distraction is a much more significant risk. Employees will not take the time to read long blog posts if they have a pipeline that they can't keep up with. We encourage all of our customers and you, the reader, to understand and invest your time in creating video content that is encouraging, informative, and slightly even encroaching on personal space. After all, your company is like a big family. It only makes sense that the content treats them like one.

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