Simply put, Publishares handpicks journalists, editors, designers, and videographers to provide quality brand content to companies and organizations in all their forms.
People today spend hours on the screen. The flow of information can come in all forms. Brand Content is a way for companies to use a journalistic technique to convey an organic and transparent message to the audience. They know it's you, they are happy that it's you, and they want to see more of you. We all love a good story and will stop to read. People today spend hours reading posts on social media and catching up on their favorite feeds. If so, shouldn't you have a few stories to tell too? We at Publishares quantify all the media verticals relevant to your portfolio and tell your story organically to keep the audience informed and engaged.
An Advertisement, by definition, is not brand content and makes it hard to convey a story. The average ad focuses on selling products and services. Ask yourself, how many times have you skipped an ad on youtube, or how much money have you spent to avoid ads at all costs? The reason you do this is because we are one click, quick satisfaction society. Publishares brand content makes you the destination after the skip.
PR departments run media campaigns with media publications and concentrate more on steering media in the direction the department wants in the form of articles and press releases. With Publishares you don’t have to ask anyone for any favors. Publishares takes your vision for brand identity and puts it into practice as you see fit on virtually every media marketing angle.
Publishares uses an arsenal of media experts to create ready for market brand content. We do all things content, and our team consists of some of the best journalistic minds in Israel.
There are many ways it can be done. The main idea is to consolidate all of the platforms that best reach your target market. It could be anything from blogs, newsletters, and even podcasts, wherever it makes sense to create, we create. In conjunction with our market research, we immediately begin to originate articles, interviews, -video content-, and so on. All this is done through the lens of our expert team of decorated journalists.
Good content can exponentially grow not just the brand's image
but engage your end-user with you the same as they would their favorite tv show.
Good content turns your clientele into a community that trusts needs and enjoys your company.
Quality content creation can dramatically increase organic entrances into your landing sites via google.
One piece of content can grow site value over night if done right!
Demographic Growth: If conducted correctly, brand content extends your market reach to demographics that up until now you may have not been exposed to, thus growing the community and giving you wide-ranging visibility in the competitive market.
Publishares believes that good content needs to be continuously created for brands to adapt. We built our company in a way that directly mimics media publications and employs veteran media employees, from producers, publicists, writers, editors, designers, and videographers. All have extensive know-how in the realm of media and can apply that to our content models. We are a company built and run by media professionals who have seen it all and can do it all.