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We're a dedicated team of former journalists, experienced writers and editors, united by our passion for helping tech companies, organizations, and startups share their unique narratives with the world through exceptional brand content.
People spend countless hours online, consuming information in various forms. Brand Content is a powerful tool for Israeli startups to leverage journalistic techniques and deliver an authentic and transparent message to a global audience. When it's your voice, your story, your message, international clients appreciate the authenticity. In an era where people eagerly engage with compelling stories on social media and other platforms, shouldn't your startup have captivating narratives to share too? At Publishares, we analyze the diverse media verticals relevant to your portfolio and craft authentic stories that keep your international audience informed and engaged.
An advertisement, as its name suggests, is primarily aimed at selling products and services. Think about how frequently you've bypassed YouTube, Facebook, or Twitter ads to access the content you intended to read. This is where we step in. We create authentic content that captures your audience's attention, offering something they genuinely want to engage with, especially after navigating through a sea of ads.
In reality, PR firms typically focus on securing coverage from journalists and bloggers for your startup. While this can yield positive results, it's crucial to recognize that it involves a third party conveying your story to the world, not you directly. Please don't misunderstand us; PR plays a significant role. However, Brand Content adds another valuable layer by enabling you to communicate your narrative directly to your audience, eliminating intermediaries. Another substantial advantage of crafting your content is that readers consume it on your website rather than through a media outlet. The value of this direct engagement speaks for itself, especially for tech clients looking to establish a more personal connection with their audience.
Our primary focus lies in crafting captivating journalistic social posts and articles tailored to meet your marketing needs. You can seamlessly integrate our content across your platforms, including your website blogs, newsletters, LinkedIn, and more. Once we've met and delved into the essence of your tech company, our creative gears start turning. We draw inspiration from your endeavors and the key messages you wish to convey. To ensure the content we create truly reflects your expertise and unique offerings, we may schedule interviews with members of your team for each article. The end result is meticulously crafted, market-ready brand content that not only reflects your brand identity but also engages and captivates your audience.
Our preferred mode of engagement is the retainer arrangement, as we think best practice for brand content is to be always on. This approach also allows us to dedicate significant time and effort to nurturing a long-lasting partnership with you. However, we also acknowledge the importance of project-based arrangements, and we remain open to considering them based on your budget and specific needs.
Quality content has the power to significantly enhance your brand's reputation while deeply engaging your audience,
much like their favorite TV show. By offering outstanding content,
you can transform your clientele into a loyal community that not only trusts and relies on your company but also finds genuine enjoyment in what you offer.
Crafting quality content can dramatically boost organic traffic to your landing pages through Google.
With just one well-executed piece of content, you have the potential to significantly enhance your site's value overnight!
Demographic Expansion: When executed effectively, your brand's content can extend your market reach to previously untapped demographics. This not only grows your community but also grants you expansive visibility in a competitive marketplace.
At Publishares, we're rooted in the belief that dynamic content creation is key for brands to thrive and adapt. Our company is structured to mirror leading media publications, staffed with seasoned professionals from various fields. Each team member brings a wealth of experience in the media landscape, which they deftly apply to our innovative content models. We are more than just a company; we are a collective of media experts who have witnessed the industry's evolution and are equipped to handle every aspect of it.
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