Let's Put it On the Table: Why Do You Need an Editor?

It doesn't matter whether you are a big organization or a small company: Here are 7 crucial reasons you need a content editor.

Whether you are a small or large company, a government body, or a private business, you all have one thing in common: You produce content on a daily basis. The range varies: customer presentations, internal and external reports, internal emails and messages, and articles for the company blog. The list goes on and on.

Many organizations do not invest much in their content. "So what if it's not interesting enough? Am I really going to spend the day proofreading and looking for syntax errors? I don't have time to improve the wording." You should do the best you can with the time that you have. After all, you are busy.

Is content not that important to you? You know that it is! Do you have the time and ability to invest in it? Probably not. That does not change the fact that your content suffers, and it shows. The results end up being sub-par, and you need help.  A content editor is the solution, plain and simple. They can take your raw material and turn it into gold. They know how to produce quality, compelling content that brings the message home every time.

There are many use cases of employees from different departments of companies trying to tackle content and simply not having the right tools to do it right. Don't feel bad about it. It's not your job. It's worth knowing you have an editor on your team who is passionate about conveying your message and can do it with precision, speed, and accuracy.

This is the service that Publishares offers our customers.

Here are 7 reasons our editors will always make an impactful difference for your brand.

  1. A Pair of Fresh Eyes

The amount of energy an organization puts into its content depends on the size. Small companies, for instance, tend to rush through the process so they can get it over with. A day of planning what the website content is going to be, and another day of writing and publishing it, so they can get to work on more 'important' things. But all those mistakes that get overlooked when you are not editing content will significantly affect their image. You would think that the big company has it all under control. However, a lot of marketing managers find themselves coming across projects that require a lot more staffing than what they can commit. When this happens, the first thing to suffer is content. The Publishares editor is your pair of fresh eyes. They can arrange your content in a way that best conveys your message to your audience and correct any embarrassing mistakes that could affect your conversion rate.

  1. Honest Feedback.

If you ask a friend, colleague, or family member what they think about the content on your website, chances are they will tell you what you want to hear.  When you buy an editing package from us, you get in return a team of editors whose sole purpose is to turn your content into the best version of itself and give you an honest review of what exists.

  1. Editing as a Profession

You fix your shoes at the shoemaker or your cell phone in the lab. When you need an editor, you want someone who can provide you professional results on your text. Our editors have many years of experience between them in major Israeli media outlets such as Yedioth Ahronoth, Ynet, Walla, and Mako. They are seasoned professionals who will not rest until your text is perfect.

  1. Improve with Us

Our process is simple: you send us a file with the content you want us to improve, and you don't get it back until we have examined all angles. It's not just about looking for typos. Our highest priority is making sure your contents messaging hits home every time. Both of us will learn from each other. You are involved in the process every step along the way.

  1. You will Save Tons of Time

Our 10-hour editing package provides you with a vast list of services that we can provide, from blog posts, newsletters, and even social media posts. Our editors have done and seen it all and know the theory behind any piece of content they work on. They work fast and diligently and save you tons of time and money. 

  1. You Take the Credit

Publishares is a white label company. Please, take the credit for the content we send back your way.

  1. We Care About Our Customers

It doesn't happen overnight. We genuinely want to give you the best service you can get. That means studying your brand from head to toe. We want every piece of content you get from our package to be exactly the message your brand wants to convey.

Any questions? Contact us!

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